Defining Target Audiences

Defining one’s target audience or target audiences – which can be certain age groups, gender, singles or couples, people with certain cultural backgrounds or common interests and the like – is of prime importance especially when it comes to marketing and advertising a product or service.

While “My Noordhoek” is no commercial website but endeavours to capture the fine spirit of its in many cases highly qualified people who have chosen to live in harmony with Nature and the flow of Life, I have to answer that same question in order to give the target public what it possibly doesn’t expect, but what it can identify with and feel happy with.

My Noordhoek Project

In that sense, My Noordhoek Project addresses two main target publics:

1. The Inner Circle

The Inner Circle are people who live in Noordhoek, who are an integral part of the area, its rich history, its colourful fabric. The Noordhoek Community. People who run businesses, restaurants, shops, vineyards, hotels, schools, nurseries. . .  or who offer their professional services in Noordhoek. They are artists, entrepreneurs, musicians, designers, artisans, therapists, estate agents, yoga teachers, waiters, instrument builders, riding judges, geologists, farmers, politicians, veterinarians . . . /> They are young and they are old and from all walks of life. What combines them is… Noordhoek. Their Noordhoek. My Noordhoek.

My Noordhoek is dedicated to this “Inner Circle”; it’s a mirror, a reflection… and as I am discovering more and more of the magic of this place as I proceed with this project, they may suddenly look at themselves and see their strength and beauty for the very first time. A beauty from within, from the heart, the soul… where there is unity and… Oneness.

2. The Outer Circle

The Outer Circle are people who visit Noordhoek, adventurers who plan to do so… or who will be inspired by the visual beauty and content of “My Noordhoek” on the Internet to do so.

My Noordhoek will ‘talk’ to these visitors from South Africa, the African continent or the tourists from abroad.

On “My Noordhoek” they will be presented with captivating visuals and videos to get a feeling for Noordhoek and its rainbow meltingpot of over 2000 community individualists, what they offer, present, stand for and are up to… in other words :

~ what happens when and where, /> ~ who to meet or talk to, /> ~ what to do, /> ~ where the music plays, /> ~ where to stay, /> ~ what to find where, /> ~ where to get what, /> ~ where to eat and dine and get the best wine (…of course from the area!) … /> ~ how to keep the kids occupied in a safe place,

… and definitely how to find their way easily through the natural, the real, the sophisticated and the sublime to whatever treasures, pleasures, places and activities interest them.

And yet, My Noordhoek will not be a form of directory nor carry any advertising.

My Noordhoek wants people from within and from without to meet in a natural, joyful and trusting way – in the spirit of Oneness. From there, anything can develop . . .

3. Noordhoek Home

Finally, My Noordhoek understands itself as a dynamic platform to keep expatriates and Noordhoek afficinados in touch with home – Noordhoek Home.

My Noordhoek is not about Ownership; it’s about Stewardship. It’s about YOU!

Stay tuned; more about it in my next article!

Web Design Consulting

As you follow the website development of “MyNoordhoek Project” it may inspire and motivate you to start your own project at some stage.

If this is the case, please get in touch with me via title="Web Design Consulting with Bianca Gubalke Products" href="http://web-design-consulting.biancagubalke.net" >Web Design Consulting to discuss your requirements and start the planning – as it all happens in the head first…

The script is not available at this stage but in pioneering mode. What is garanteed though is a smashingly media-oriented and dynamic website that will capture peoples’ attention.

For the moment it’s ‘work in progress’ or rather ‘work in evolution’- the first elaboration will take place at our monthly Ycademy Seminar on 27 and 28 March 2010.

/>
border="1" cellpadding="4" cellspacing="0" style="border-collapse: collapse" width="99%" id="AutoNumber1">
Author: href="http://cashflowin.com/wegotop/profile.html">Bianca Gubalke, Art, Media, Publishing.

Read more…

A project is something that is in development although clearly defined and with a clear focus, something that creates substance for a basic platform… from where it evolves… gathers momentum, complexity and a wealth of new and exciting content during the process. Ideally, it becomes an avalanche of possibilities, creative influences and ideas all woven into the fabric of the basic theme.

My Noordhoek Project

So what will “My Noordhoek Project” be about?

Having worked on the Internet for over a decade – initially to write, adapt, change and discuss my screenplays and scripts for documentaries, industrial films and the movie industry for the overseas market … and then as a very involved Co-Founder of successful online enterprises and educational programs (eg. Ycademy) initiated by Internet wizzard Yorgo Nestoridis – , I am looking forward to tackle a completely new as well as independent project where I can showcase and capture what I consider unique, too precious not to be shared or ultimately lost as our profit-oriented and fast-moving modern way of life is taking over what is ‘natural’, what is ‘organic’, what is ‘real’ without masquerade, original, interconnected, extremely humane, funny, bizarre and thus… vulnerable.

Besides the new and flashy Semiomantics Evolution theme crafted by Yorgo Nestoridis, I will be using predominantly my own visual material in form of digital photography, powerpoint-based slides converted into movies plus music, sound and my voice as a narrator. . . and what those I include and present can provide me with to choose from for the benefit of the whole and with absolute freedom.

I imagine this website or blog as a visual feast dedicated to the inner circle – meaning the Noordhoek Community itself – as well as the outer circle, meaning people from outside who are visiting Noordhoek, perhaps for the first time, possibly from overseas… especially if they are being attracted to this magic place through “MyNoordhoek” the blog on Google Top 10.

So the first thing I have to ask myself is: what does my target audience – in other words the inner as well as the outer circle – expect? What gets their attention? What do they enjoy, love. . .?

This will be the material for my next article; stay tuned!

Web Design Consulting

As you follow the website development of  “MyNoordhoek Project” it may inspire and motivate you to start your own project at some stage.

If this is the case, please get in touch with me via title="Web Design Consulting with Bianca Gubalke Products" href="http://web-design-consulting.biancagubalke.net" >Web Design Consulting to discuss your requirements and start the planning – as it all happens in the head first…

The script is not available at this stage but in pioneering mode. What is garanteed though is a smashingly media-oriented and dynamic website that will capture peoples’ attention.

For the moment it’s ‘work in progress’ or rather ‘work in evolution’- the first elaboration will take place at our monthly Ycademy Seminar on 27 and 28 March 2010.

/>
border="1" cellpadding="4" cellspacing="0" style="border-collapse: collapse" width="99%" id="AutoNumber1">
Author: href="http://cashflowin.com/wegotop/profile.html">Bianca Gubalke, Art, Media, Publishing.

Read more…

South African Malcolm Lange wins Cape Argus Cycle Tour 2010

When I perceived the faint vibration of the first helicopter this morning, I knew it was time to secure a place along Noordhoek Main Road to catch the first batch of the Cape Argus Cycle Tour 2010 racers – amongst them without any doubt Lance Armstrong, who won the Tour de France 7 times in a row and is definitely the center of (media) attraction in Cape Town right now – … and so it was!

Due to severe crosswinds they arrived later than in years before, but zoomed passed the early cheerers, supporters and fans who were having family-wise power breakfasts along the road and were definitely enjoying themselves…

Lance Armstrong on Twitter

While I was still down there taking pictures of the “new generation”, world cycling superstar Lance Armstrong was already on Twitter – so to speak straight after the race:

“Argus Cycle Tour done! What a cool ride/race. Congrats to @darylimpey on gettin’ 3rd. Wind was howling out there.”

It was a beautiful day for the world’s largest timed cycle race … and it was pretty windy, although luckily not as strong as back in 2009 when just about 50% of the field managed to finish.

Cape Argus Cycle Tour 2010 Leading Results

Here are the 109km leading results as published:

1  Malcolm Lange (SA) Team Medscheme 2hrs 39min 55sec

2  Christoff van Heerden (SA) MTN Energade

3  Daryl Impey (SA) Team Radioshack

4  Burry Stander (SA) Team Specialized

5  Rene Hasselbacher (Aut) Team sainfo.co.za

6  Dean Edwards (SA) House of Paint

7  Bjorn Glasner (Ger) Team Kuota

8  Johann Rabie (SA) Team Medscheme

9  Lance Armstrong (US) Team Radioshack

10  Nicholas White (SA) Team Medscheme all same time.

/>
border="1" cellpadding="4" cellspacing="0" style="border-collapse: collapse" width="99%" id="AutoNumber1">
Author: href="http://cashflowin.com/wegotop/profile.html">Bianca Gubalke, Art, Media, Publishing.

Read more…

Noordhoek ready for Cape Argus Cycle Tour 2010

Earlier today, I hopped out with my camera to see if Noordhoek was ready for the Cape Argus Cycle Tour – and all I saw were those distance shields as you see above!

It had considerably cooled down after the heatwave and there was a light drizzle . . . perhaps the best preparation after all! Later in the afternoon the air was abuzz with helicopters and I knew the real thing had started.

From Noordhoek it’s exactly 32 kms to the finishing line in Cape Town and as of tomorrow morning everything here will be closed off – no traffic other than those 35,000 + cyclists zooming past! You better don’t be in a hurry to get to the airport! There will be tons of fans, drummers and cheerers lining the streets, offering water and shouting encouragements for the strenuous part ahead!

What always amazes me is how well everything is organized! Once the cyclists are through it’s paper cups and empty bottles literally everywhere… and the next morning there is absolutely nothing! It’s all perfectly clean and back to normal: South Africans deserve a huge round of applause for the way they pull things together and make events so special!

The 2010 Soccer World Championship in June will be memorable – garanteed!

Cape Argus Cycle Tour 2010 in Noordhoek on Google Top 10

Talking of races. . . the biggest and fiercest ones these days take place on the Internet – so here’s some high performance with yesterday’s article “Cape Argus Cycle Tour 2010 in Noordhoek” – it went straight to Google Top 10… first through the finishing line… and this within 5 minutes. Not sure anyone will cycle that fast tomorrow . . .